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Thu, May 09

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Small Business Development Center at VSU

HR Marketing: A Consolidated Approach to Employer and Consumer Branding

Hosted by the Small Business Development Center

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HR Marketing: A Consolidated Approach to Employer and Consumer Branding
HR Marketing: A Consolidated Approach to Employer and Consumer Branding

Time & Location

May 09, 2024, 9:00 AM – 11:00 AM

Small Business Development Center at VSU, 2525 N Patterson St, Valdosta, GA 31602, USA

About the event

Are you challenged with finding or keeping skilled workers? HR Marketing will teach employers the most cost-effective ways to recruit, motivate, and retain employees. Walk away with actionable methods to develop a lasting employer brand, providing a seamless experience for existing employees, future recruits, and consumers alike. Register Now!

Course Outline

Objectives:

  • What is HR Marketing?
  • Trends Leading to the Consumerization of HR
  • Proven HR Marketing Strategies
  • Methods for Effective Employer Branding
Learner Outcomes

Attendees will gain knowledge of:

  • Develop and/or Improve HR Marketing Strategies
  • Components for Talent Marketing for Recruiting
  • HR Marketing and Employee Experiences
  • Build an Employer Brand that Converts to Exemplary Customer Experience

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