HR Marketing: A Consolidated Approach to Employer and Consumer Branding

Are you challenged with finding or keeping skilled workers? HR Marketing will teach employers the most cost-effective ways to recruit, motivate, and retain employees. Walk away with actionable methods to develop a lasting employer brand, providing a seamless experience for existing employees, future recruits, and consumers alike. Register Now!

Course Outline

Objectives:

• What is HR Marketing?
• Trends Leading to the Consumerization of HR
• Proven HR Marketing Strategies
• Methods for Effective Employer Branding

Learner Outcomes

Attendees will gain knowledge of:

• Develop and/or Improve HR Marketing Strategies
• Components for Talent Marketing for Recruiting
• HR Marketing and Employee Experiences
• Build an Employer Brand that Converts to Exemplary Customer Experience