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SOUTHERN GEORGIA BLACK CHAMBERS
Session 7: Specialized Marketing & Branding Lab (MarTech) | 2026 Small Business Academy
Tue, Apr 21
|VSU Business Administration Building
From Social Vending to Al-Driven Brand Orchestration
Time & Location
Apr 21, 2026, 5:30 PM – 8:30 PM
VSU Business Administration Building, 2525 N Patterson St, Valdosta, GA 31698, USA
Guests
About the event
In a market defined by over 15,000 digital solutions, "hope" is no longer a marketing strategy. In Session 7 of the 2026 Small Business Academy: The Year of Execution, we transition from simply being seen to building a scalable Digital Infrastructure.
We are honored to welcome Dr. Jie G. Driskell, Ph.D., Department Head of Management and Marketing at the VSU Langdale College of Business, to lead this high-intensity technical residency. This session is designed to move you fingertips-to-keyboard through the "MarTech Stack"—the integrated software ecosystem used to plan, execute, and measure world-class brand performance.
THE EXECUTION DELIVERABLE: THE 90-DAY BRAND JOURNEY
This is not a theoretical lecture. Participants will rotate through four functional technical categories to build an automated marketing engine. By the conclusion of the lab, every entrepreneur will leave with a finalized "90-Day Brand Journey" Workbook, covering:
Music Creation (Mureka AI): Generating your brand’s unique audio DNA and…