Social Media Marketing for Small Businesses

In recognition of National Small Business Month, we will be discussing the various ways in which social media can be used as a powerful tool for your business. We will be covering the latest strategies and techniques for creating an engaging and effective social media presence, including how to optimize your profile, increase your reach, and convert followers into customers.

Whether you are just starting out or looking to take your social media game to the next level, this event is for you. You will learn how to build a strong brand on social media, attract more followers, and drive sales and leads to your website.

Our expert speaker will share her knowledge and experience on the subject, providing valuable insights and practical tips that you can implement right away. You will also have the opportunity to ask questions and connect with other business owners who are on the same journey as you.

Don't miss this chance to discover the power of social media and take your business to new heights.

ABOUT THE PRESENTER: Dr. Jie Fowler is a Professor of Marketing and the Interim Department Chair of Management and Marketing at Valdosta State University. She holds a Ph.D. in Marketing from the University of Nebraska-Lincoln and specializes in digital marketing, consumer behavior, and market research/analytics. She is certified in digital marketing by both the American Marketing Association and the Digital Marketing Institute.

Her achievements include being presented with the George Fisk Award in Macromarketing in Dublin, Ireland, as an example of one of her successes. In addition to that, she has had the good fortune to be awarded the Ogla Fellowship in Lincoln, Nebraska. Throughout her time at VSU, she published around 30 scholarly journal articles in nationally and internationally recognized top marketing journals such as the Journal of Advertising and the Journal of Advertising Research. She also presented at more than fifty conferences. At Valdosta State University, she teaches courses such as marketing research, creativity in brand promotion, and social media marketing, which she finds very enjoyable.

She previously held the position of Editor for the Society of Marketing Advances (SMA, former Southern Marketing Association) and currently holds the position of Treasurer. When November 2023 rolls around, she will be as President-Elect of SMA. She is also on the editorial board for the International Journal of Advertising and is an active member of the board for Macromarketing.